Your bedding should offer the level of comfort that makes you want to sleep in. But when your sheets rival sandpaper and your duvet cover is a bunched-up mess that takes twenty minutes to straighten out, it's hard to feel the love. In this guide, we’re looking at the best bedding brands of 2025 that finally put luxury and convenience at the same address.
The Best New Bedding Brands
Throughout 2025, many new bedding brands set out to prove that quality bedding was still out there. We've tracked the year's best sellers to find the ones that actually deliver on the promise of effortless comfort.
1. Doze Bedding
Your duvet cover and insert are for winding down, not working out. We combined high-quality materials with easy-to-use closure systems to create the most seamless set on the market. It’s so effective that it actually won the 2025 Good Housekeeping Bedding Award.
Down-Alternative Duvet Inserts
Doze duvet inserts feel cloud-like from edge to edge. Instead of trapping heat or shifting while you sleep, they stay secure and marshmallowy.
- Hypoallergenic Comfort: Made from breathable, synthetic alternatives to down, this protective cover doesn't irritate the skin. The outer shell feels incredibly soft against your body.
- Even Loft Distribution: We specially patterned the insert so that the filling settles evenly across every inch of it. No clumping or cold spots. Just land softly and Doze off.
- Luxurious Feel: Every insert provides a plush, hotel-level aesthetic that makes your bed look as inviting as it feels.
- Year-Round Versatility: Our all-season-weight insert keeps you comfortable on chilly winter nights and slightly warmer days. Hot sleepers love the lightweight option for its plush airiness.
- Fully Machine Washable: These inserts can withstand frequent cycles without losing their shape or fluffiness.
- Full-spectrum Sizing: There's a Doze insert for every mattress, from a twin XL to a king/cal king. Our dimensions are tailored for a deep, voluminous drape.
Shop Doze Down-alternative Duvet Inserts.
Duvet Covers
We’ve taken the most frustrating part of laundry day and turned it into a sixty-second win with our proprietary Quick-Change system.
- Three-sided Wide-access Zipper: This zipper allows the cover to open completely flat like a book.
- Integrated Corner Snap Mechanism: Heavy-duty snaps lock your insert into place to prevent that dreaded internal migration or bunching.
- 100% Long-staple Cotton: We use the longest and strongest of fibers to prevent pilling. Choose the crisp feel of cotton percale or silky, wrinkle-resistant sateen.
- Oversized Design: We make our covers larger than the industry standard. With a lush drape, they cover even the thickest mattresses.
Shop Doze Duvet Covers.
2. Cozy Earth
Cozy Earth sheets owe their silk-like hand-feel to proprietary bamboo viscose. This material is naturally temperature-regulating and avoids the pilling common in lower-tier bamboo products. That said, you're often paying for the brand's celebrity status alongside the moisture-wicking benefits.
3. Sheets & Giggles
Sheets & Giggles produces sateen sheet sets made from eucalyptus lyocell. While this material manages moisture well, its semi-synthetic fibers are quite delicate. These sheets also lack the natural, structured crispness found in long-staple cotton, offering a thinner feel instead.
How Do I Choose High-Quality Bedding?
To build a bedroom setup that serves you (rather than one you have to serve), you need to understand the physics of what touches your skin.
Fabric Type
While synthetic blends often masquerade as "wrinkle-free" miracles, they frequently trap heat and degrade quickly. The best bedding brands invest in natural fibers that respect the way your skin breathes and cools.
- Long-Staple Cotton: This is the best material for duvet covers and sheets. Unlike standard cotton, which has many exposed fiber ends that lead to roughness and pilling, long-staple fibers are spun into smoother, stronger yarns. Sheets made from them only get softer with every wash.
- Material Purity: Avoid blends that mix natural fibers with polyester. Pure-fiber sheet sets regulate temperature effectively, preventing the "plastic bag effect" of trapping humidity against the skin.
- Health and Safety: Check for carry certifications that no harmful chemicals were used in the production process. These seals of approval signal that the bedding won't irritate sensitive skin or set off allergies.
Weave
The way threads are interlaced affects the texture and breathability of bedding materials.
- Plain Weave: A plain weave is a one-over-one pattern. When used to spin cotton, it results in percale, a matte, durable fabric. Its grid-like weave structure allows air to pass through freely. We recommend it for hot sleepers or those living in warm climates. The best cooling sheets and duvet covers are crafted from percale.
- Sateen Weave: The four-over-one structure of the sateen weave exposes more threads on one side of the fabric. It creates a luminous sheen on that side, giving the material a heavier, draping quality that makes it hug the body. It is ideal for year-round use if you prefer a silkier touch.
Thread Count
A higher number doesn't equal higher quality. If the thread count is unusually high, that's a sign that thin threads have been twisted together to artificially inflate the score.
- Best Thread Count: For a balance of softness and structural integrity, look for a count between 300 and 500. Fabrics within this range are dense enough to be durable but airy enough to remain breathable.
- The Density Trap: A fabric with super-high count (1000+) is so dense that air cannot circulate throughout its fibers. If your bedding has been making you sweat all night long, it may be because of an excessively high thread count.
Fit
Modern mattresses, especially those with memory foam toppers or adjustable bases, require bedding that stays put. Prioritize these mechanisms to find the best layers.
- Three-Sided Wide-Access Zipper: Traditional duvet covers use small openings that turn bed-making into a workout. A zipper that extends along three full sides allows the cover to open completely flat like a book. This mechanism makes it easy to lay your insert inside without the usual struggle.
- Corner Snap Fasteners: To stop your bedding from bunching into a lumpy mess, you need a locking mechanism. Quality covers have heavy-duty snaps inside their corners. These snaps work with the fastener openings on the best duvet inserts to keep everything flush and edge-to-edge all night long.
- Deep-Pocket Depth: This is the antidote to the midnight "ride-up." When getting fitted sheets, look for those with extra-deep pockets. They actually wrap underneath the mattress rather than just clinging to the edge.
- Perimeter Grip: Most bedding relies on thin elastic only at the corners, which is the primary failure point of generic sets. Instead, look for heavy-duty, 2-inch wide elastic bands that run the entire perimeter. This allows the sheet to hold the mattress in a firm embrace, ensuring it stays taut against the bed frame regardless of how much you toss and turn.
- Generous Overhang: Pass up anything with industry-standard dimensions. Oversized bedding provides the extra width needed for secure tucking.
- Hidden Enclosures: A supportive pillow needs to stay inside its case to do its job. High-quality shams have hidden zippers or deep envelope flaps to keep the pillow from peeping out.
Care Tips For Your New Bedding
You wouldn't put a cashmere sweater in a high-heat tumble dry. Your high-performance bedding deserves the same level of respect. We recommend this care routine for ensuring your investment retains its luxurious feel and structural integrity.
- Washing Protocol: Cold water on a gentle cycle works best. High temperatures can degrade the fibers of even the highest quality materials, leading to shrinkage that misaligns your zipper or snaps. We strongly advise against using fabric softeners to soften percale bedding. These chemical agents coat the fabric in a waxy film that kills breathability and creates a barrier against moisture wicking. A mild, liquid detergent is all you need to keep them fresh. The same rules apply to sateen.
- Tumble Dry: Tumble dry on low heat only. Blasting your bedding with high heat will only cause pilling and damage the heavy-duty elastic in your fitted sheet. For the best results, remove the bedding while it’s slightly damp to prevent deep-set wrinkles, especially with percale sheets and duvet covers.
- Storage: If you are swapping between styles for the season, store your off-duty set in a breathable container. Both our Sateen and Percale Essentials Duvet Bundles come with a reusable Canvas Dust Bag designed to protect the fabric from dust and light while allowing air circulation. When you bring them back into rotation, they smell as fresh as they did before the break.
FAQs
Which Bedding Is the Best?
The best bedding is a high-quality bundle that regulates your temperature and works for you. A quick-change duvet cover that zips on three sides and a duvet insert that actually stays put via secure corner snaps end the stuffing struggle. These components belong in every set. Sateen sheets feel buttery soft, so you'll love them if you need a little extra warmth. Because percale is cool, it's a good fit for people who sleep hot or in warmer weather.
What Bedding Do 5 Star Hotels Use?
Luxury hotels almost exclusively lean on percale sheets and matching duvet covers. They choose this fabric for that signature "crunchy" crispness: it’s cool, airy, and handles a lifetime of laundry without losing its structure.
What Is the Most Luxurious Type of Bedding?
The most luxurious type of bedding feels incredible on your skin and makes you feel even better about your time. Our award-winning duvet cover and duvet insert own this space, designed with a three-sided zipper and snap system for easy setup and a secure fit. Combine them with our sateen or percale sheets and pillowcases, and you get premium softness on your terms.
How Often Should You Replace Your Bedding?
When cared for properly, long-staple cotton duvet covers and sheets and down-alternative inserts can last a long while. They're designed to get softer and more lived-in with age. Less durable options, such as linen bedding, tend to fray and thin out much sooner. They usually need to be replaced every two to three years.
Conclusion
The best bedding brands sell a better routine. When you’re shopping for your next set, keep an eye out for two things: long-staple cotton and functional mechanics. Long-staple fibers are the industry standard because they don’t pill or break down after six months. If you want bedding that stays breathable, prioritize percale or sateen weaves over flimsy synthetics or fragile linens. Most importantly, check zippers and snaps that actually keep your duvet insert in place.
When you do switch to luxury bedding, stick to cold washes and low heat to keep the fibers flexible and soft. High heat is the fastest way to turn premium cotton sheets into sandpaper.
At Doze, we paired the highest-grade materials with closure systems that actually work, so you can stop managing your bed and start sleeping in it. If you’re ready for a setup that respects your time as much as your comfort, you’re ready to Doze.